Answer the phone.
Responsiveness is part of the amenity—not an optional service level.
Generations of Food Service. A Modern Point of View.
Hospitality is part of our family history.
Modern Market brings together generations of food-service pride, new retail technology and direct accountability from the people behind the company.
Our Roots
Long before smart markets, there was family, food and reputation.
Michael Gordon comes from a family that immigrated from Italy in the 1960s and built a dairy and frozen-dessert business serving restaurants throughout Boston’s North End. The family produced Russo’s Spumoni and Italian ice long before “artisan” became a marketing term.
That business grew through retail and food service, establishing a family standard built around pride, quality and the understanding that a reputation is earned one customer at a time.
Mike & Joe Gordon · Co-FoundersFather & Son. Local Owners.
Third-generation roots. Fourth-generation energy.
Today, Michael and his son Joseph carry that history forward through Modern Market. Together, they combine hands-on hospitality instincts with modern smart-market technology to create food-and-beverage amenities designed around the people and properties they serve.
The technology may be new. The values are not: answer the phone, keep your promises, take pride in the presentation and stay personally invested after the installation.
Mike GordonCo-Founder & Managing Member
Sales, marketing, client relationships and growth strategy.
Joe GordonCo-Founder & Operations Lead
Inventory, purchasing, merchandising and day-to-day market operations.
Why We Started
People deserve better than outdated machines, limited choices and service built around a delivery route.
Modern Market was created to bring together the best parts of hospitality and modern unattended retail: real food, intelligent technology, property-specific design and direct owner accountability.
We did not set out to place more vending machines. We set out to build useful amenities that properties are proud to offer and people genuinely want to use.
“The machine is only the beginning. The relationship and the experience are what make the market work.”
Personally Involved
From the first walkthrough
to the first transaction.
The founders assessing the opportunity are the same people who help plan the equipment, receive it, install it and stay involved after launch.
What We Believe
Simple principles.
A higher standard.
These are not marketing phrases. They are the operating expectations Mike and Joe bring to every relationship.
Keep the promise.
Do what was discussed and communicate quickly when circumstances change.
Stock for the people.
Build the assortment around the location—not whatever happens to be on the route.
Respect the presentation.
Cleanliness, organization and visual quality influence how the entire property is perceived.
Listen and improve.
Use feedback and purchasing data to keep the market relevant.
Stay personally invested.
The relationship does not disappear after installation day.
The MMV Story
Built one relationship
at a time.
Early growth has come from proving the model across different environments and earning the opportunity to expand.
Modern Market begins
Mike and Joe launch a family-owned company built around better technology, better choices and direct accountability.
The model proves flexible
Residential, workplace, automotive and community locations demonstrate that each market should be designed differently.
Relationships create expansion
Successful locations lead to broader partnerships, multi-location opportunities and new premium industry categories.
A regional amenity company
MMV continues building a scalable New England network without losing the local ownership that makes it different.
Local Roots. Regional Reach.
Based in Stoneham. Built to serve New England.
Modern Market is a family-owned amenity company serving workplaces, residential communities, automotive dealerships and hospitality properties across Greater Boston, Massachusetts and Southern New Hampshire.
Owner-led from day one
Mike and Joe remain directly involved from the first site conversation through market design, installation, merchandising and ongoing service.
Responsive by design
Local ownership allows us to respond quickly, adjust selections around real demand and make decisions without layers of corporate approval.
Ready to grow with you
We right-size each program for the property today, then expand equipment and assortment as traffic, occupancy and demand develop.
Why Local Ownership Matters
Large enough to scale. Close enough to care.
We make decisions locally. We stay involved personally. And we build every relationship with the intention of earning the next location.
Local decisions
Changes are made close to the customers and locations they affect.
Hands-on service
The people making the promises remain involved after installation.
Thoughtful growth
Programs expand as real demand develops—not from a generic national formula.
New England focus
Proudly serving organizations across Massachusetts and New Hampshire.
Modern Technology. Family Accountability.